JBK Writes Guest Post for FSC|inter@ctive Blog: Chuck Norris Has a Zoo full of Google Pandas

Throughout 2011, Google implemented a number of bold updates, referred to collectively as the ‘Panda Updates,’ to its Page Rank algorithm that have caused much debate among marketers, designers, and developers. Some websites have seen numbers soar, some have seen concerning drops, but all have had to take a good look at their SEO strategy.

Google’s Page Rank algorithmdetermines the results someone gets every time they ask the search engine one of life’s essential questions, i.e. ‘What is a Twihard?’ As any service provider should, Google is constantly working to improve their solution and make this algorithm produce more and more useful results to the web searcher every time. As Google has discussed in many an interview, the challenge lies in determining an objective formula that produces seemingly subjective results. Inevitably, the formula isn’t perfect, so it’s important for website managers and marketers to know how and where their site (and their competitors’) are plugged into the equation and what comes out on the other side of the ‘Search’ button. Let’s take a look at the 2011 updates to Page Rank and why your SEO strategy needs to adjust accordingly...

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